Kroger - Alignment of Fundamentals & Technicals

$KR

KR 0.00%↑ has had no issues with trade war headlines. Why?

• Heavily Grocery-Focused: Over 90% of Kroger’s revenue comes from food and consumables. Most of these items are sourced domestically — especially fresh produce, meats, dairy, and private-label packaged foods.

• Private Label Strategy: Kroger has one of the strongest store-brand portfolios (e.g., Simple Truth, Private Selection). These are typically produced locally or regionally, limiting exposure to import tariffs.

• Minimal General Merchandise: Unlike Walmart, Kroger has very little electronics, apparel, or hardlines, which are more exposed to tariff risk in a trade war.